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Central 2

The Imulus Central Framework reduces development, so we can focus on design.

User-Experience Design & Strategy

Success is the meeting of customer expectations with the goals of the project. Our user-experience team digs deep into the nature of your users to drive differentiation and improve user-satisfaction.

The Hierarchy of Information & Goals

Every site we touch is an integration of customer expectations and company goals. Starting from high-level goals and drilling down to specific call-to-action level detail is at the heart of our user-experience design. We’ll use wireframes to storyboard out the project; walking through each aspect before it reaches the interface design stage. Our time-tested process is proven to cut down design time and improve the quality of the end-result.

Competitive Research

We’ll reverse engineer the efforts of your competitors. Our team will breakdown the pros and cons of their design. We’ll look at their terminology, content buckets, calls-to-action and search-engine friendliness. As we aggregate this information we’ll share our findings  and build on what we uncover.

History Shouldn’t Repeat Itself

Give us as much data as possible. If you are lacking it, that’s fine too. We’ll be glad to install a few of our tools to harvest information about how visitors are interacting with your site.  For us, this information is critical in understanding any website redesign effort. For new applications or newly launched sites we rely on industry best-practices then iterate going forward, always adjusting for improved usability.