Anark

Services Provided

• Web Site Design
• Salesforce Integration
• Content Management
• Brand Integration
• Flash Development

Anark Corporation

The Challenge

Anark Corporation develops and sells innovative software products and related services that enable digital content creators to cost-effectively author and deliver today’s most captivating interactive content. As Anark grew, they found themselves undergoing a number of strategic shifts resulting in a Web site that no longer fully represented their current positioning.

The Solution

In order to successfully promote a new version of their flagship software application, Anark Studio, Imulus developed a Web site that was reflective of their new strategy and flexible enough to carry them into the future. Following the proven Imulus process, requirements were identified and strategies created that focused on new training and visualization markets. Based on these elements, a compelling design was developed, tested and streamlined for usability.

The Results

When browsing the new Web site, every page conveys a company that is strong, creative, and innovative—exactly what Anark is. Through targeted messaging and commanding visuals that showcase the power of Anark Media, Anark is able to effectively differentiate itself in the marketplace and win new customers.

Another strength of this Web site is its modular construction, which allows for features, content, and special offers to be swapped and rotated frequently. Easy-to-use administrative tools enable the Anark staff to update content on the Web site at any time. This strategy makes for an ever-changing and fresh Web site presence which deepens relationships with existing customers and attracts new business.